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M-Commerce Goes Mainstream
The Growth of M-Commerce The smartphone: a device small enough to fit in your pocket, yet so advanced that it can hold the key to your whole life; your memories, your contacts, your daily agenda,...
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LiveTouch Platform moves to Barcelona!
In the run up to the Smart City Congress, an important technological event that was hosted in Barcelona at the end of November, JCDecaux unveiled two permanent connected bus shelters in strategic...
View ArticleMarks & Spencer and JCDecaux Present the First Virtual Catwalk
The iconic British retailer Marks & Spencer and JCDecaux Netherlands created a virtual catwalk in The Hague. Marks & Spencer showcases its new spring collection with an interactive bus shelter...
View ArticlePepsi reveals its “Unbelievable” campaign, and we LOVE it !
Pepsi Max has launched an innovative campaign with JCDecaux to reach consumers on London’s New Oxford Street with an “Unbelievable” augmented reality experience. From Monday 10th March, passers-by are...
View ArticleTaste the Brightside With JCDecaux Belgium & Lipton Ice Tea
Ice Tea is refreshing and good for your health… But it also tastes amazing ! This gives at least three reasons to try this beverage in the best conditions… and ice cold. Last month in Brussels, on the...
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Mall Beautiful (Part 1): Going Digital Globally
Consumers today are increasingly connected and media-savvy. Armed with smartphones, they have gone beyond simply searching for product information to expecting engaging interactions and experiences...
View ArticleTake A Selfie And Win A Trip With Huawei
JCDecaux Innovate Australia has partnered with Huawei to promote the launch of their new Ascend G6 smartphone, by inviting passers-by to strike a pose in an original ‘Get snap-happy’ campaign. Huawei,...
View Article15 Cracking Innovations in Out-of-Home
Spice up your day with the latest JCDecaux Innovate International video, showcasing some of the bespoke innovative OOH solutions created by JCDecaux group across the world. From a fully wrapped...
View ArticleWinner Of The JCDecaux Innovate Campaign Of The Month – July 2014
Every month JCDecaux employees vote for their favourite Innovate campaign through our internal social media platform, Bee. The campaign voted best Innovate Campaign for July 2014 was an interactive...
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Welcome to Jurassic World Waterloo
As the train pulls into London Waterloo Station, the conductor announces – “Ladies and gentlemen, we are now arriving at our final stop. Welcome to Jurassic World Waterloo”. …This is something new…...
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Announcing LDN: London Pushing the Boundaries of Out of Home
Today JCDecaux announces its vision for London’s future in digital Out of Home. Following JCDecaux UK’s win of the €700 million bus shelter concession for Transport for London (TfL) (the largest bus...
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Best of September Creative Solutions: Free Lunch, Zombies and Pizzas
We saw some fantastic campaigns in September, from digital to interactive and showcase executions, appearing across a range of formats and environments. Have a browse here, get inspired and discover...
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December Best Creative Solutions Campaigns: Augmented Reality, Donations and...
The JCDecaux December Best Creative Solutions campaigns were those where advertisers picked the right moment to captivate their key audience with engaging communication and interactivity. Here are the...
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Best Creative Campaigns by Charities
January Creative Solutions campaign was voted by JCDecaux teams around the world and it was the not-for-profit organisation Caritas. This month we were inspired to have a look at some of the best...
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Best Creative Campaigns in March: Scented Bus Shelters, Augmented Reality...
Best Creative Campaigns in March demonstrated that all product categories can make the most of out-of-the-box concepts and create truly memorable and unique campaigns. From popcorn scented bus shelters...
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